A broker’s new job under the ACA

Published Updated 5 Min Read

Have you given any thought to what your role as a group health insurance agent will be in the coming years? At a recent sales conference for health insurance agents, a speaker asked everyone to look around at their fellow agents. “At least half to two thirds of the agents you’re looking at now will be out of business or not selling health insurance in 2014,” said the speaker.

Too dramatic? Perhaps, but because of the Affordable Care Act, our industry is facing a sea change moment – a broad and complicated transformation filled with challenges for everyone – particularly you. It’s imperative you start thinking now about your new role as an agent under the ACA regulations and how it will differ from what you’ve done in the past.


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