Imagine a world where people can buy all types of insurance without placing a phone call. Perhaps its on a Sunday afternoon just after paying the bills, with feet up, relaxing on the couch, computer in hand. Brian Harrigan of Group Benefit Options says this is possible, and he wants brokers to make it happen for American consumers.
In the last year, more and more brokerages have launched their own brand name private exchanges and more and more companies are popping up to provide the backend software to enable them to do this. Harrigan is setting his technology companys sights on the independent broker who caters to small- and mid-sized employers and may not have thought a private exchange was within their financial reach.
