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Daily unique visitors to Healthcare.gov have steadily and dramatically declined since the site’s launch, according to data from Internet analytics company comScore.
On launch day Oct. 1, the site, which is the homepage for the federally-run exchanges, had a traffic spike of 2.5 million visitors. But since Oct. 10, daily unique visitors have not exceeded 500,000, and that number is continuing to trend downward, comScore found.
Kalish is a fomer managing editor of SourceMedia’s Employee Benefits Group.
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