Setting expectations defines success. Generally, your clients’ expectations for ancillary insurance products, like dental or vision coverage, are universal. Obtain the best premium possible and deliver a plan design that makes employees happy – or at least, less vocal.
But what are your clients’ expectations for their wellness programs? If the answer is passing the whole problem over to a wellness vendor, your clients will not be happy with the results. There is more to the program’s success than writing a check.