Beth Taylor

Smoking cessation programs offer insight to the real issues affecting health contingent programs.

Creating a smart consumer takes more than health care reform and adopting a consumer-driven health plan.

By setting wellness exceptions, health care experts and insurance brokers find success with an integrated solution that goes beyond vendor selection

Beth Taylor on how to quantify a return on investment for advisers and companies with wellness programs

Taking a physical health-only approach misses the mark on health and productivity

How to use stories to sell wellness.

Three steps advisers can take to wellness programs to the next level by increasing participation.

Identifying the health risk factors for your clients' employee population is the fabric of your wellness bag of tricks. An effective program connects a total wellness solution to those specific risks. The trick is finding the right motivator for changing unhealthy behavior.

Clients that measure every task in terms of immediate ROI are not getting to the heart of the corporate wellness program - the health of their employees.

What's the first thing that comes to mind when you hear the word 'social?' In today's connected world, you probably answered social media. Chances are, so did your clients' human resource professionals. Social media is definitely on everyone's radar, but when it comes to a corporate wellness program, you need to tune into another kind of frequency - social culture.

What do your clients want from their corporate wellness programs? If the first response is lower health care costs, they might be in for a rude awakening. While prescribing a long-term solution, you offer your clients a healthy dose of reality and set the expectation that there is no instant cure.

The meaning of success is different for each of us. Whether we are talking about business or personal achievement, we define success by what matters most to us. Is it any wonder that your clients have different ideas about what spells success for a corporate wellness program?

If you watch "Extreme Makeover: Home Edition," you know a lot goes into building a house. The ABC show often goes beyond standard building practices as they assemble designers, construction crews and volunteers to create a family's dream home. Their blueprint for success is careful planning and coordination from the initial site preparation to the final inspection.

One skill that epitomizes the successful benefit adviser is selling. From the dollar-and-cents results to the art of persuasion, benefit advisers understand the sales process. So why not use that skill to assist human resource professionals in selling their C-suite on a corporate wellness program?

Even with the virtual touch of social media, one very human element remains: the need for community. We search online and in our neighborhoods for people who share our same interests. No matter where our work or daily activities take us, we return to the community. The community has a strong influence on culture and behavior patterns. If your clients want a successful corporate wellness program, they should open the door to the community outside the workplace walls. The far-reaching benefits of community volunteer work may surprise everyone.

One of the hottest games on Facebook is Cafe World. More than 22 million participants play to run their own virtual restaurant. In the game, a "buzz rating" indicates customers' satisfaction with the virtual restaurant. The goal: to create and maintain a high buzz rating.