Think beyond wellness ROI
Smoking cessation programs offer insight to the real issues affecting health contingent programs.
By
Beth Taylor
Beth Taylor
How to transform employees into better health consumers
Creating a smart consumer takes more than health care reform and adopting a consumer-driven health plan.
By
Beth Taylor
Finding success with wellness that goes beyond vendors
By setting wellness exceptions, health care experts and insurance brokers find success with an integrated solution that goes beyond vendor selection
By
Beth Taylor
Quantifying ROI in wellness programs
Beth Taylor on how to quantify a return on investment for advisers and companies with wellness programs
By
Beth Taylor
Wellness viewed as physical health misses the mark
Taking a physical health-only approach misses the mark on health and productivity
By
Beth Taylor
Enhancing employee engagement
Three steps advisers can take to wellness programs to the next level by increasing participation.
By
Beth Taylor
Health risk factors: How advisers help clients
Identifying the health risk factors for your clients' employee population is the fabric of your wellness bag of tricks. An effective program connects a total wellness solution to those specific risks. The trick is finding the right motivator for changing unhealthy behavior.
By
Beth Taylor
Overcoming ROI objections: Getting to the heart of the corporate wellness program
Clients that measure every task in terms of immediate ROI are not getting to the heart of the corporate wellness program – the health of their employees.
By
Beth Taylor
Is social culture on your clients’ wellness radar?
What's the first thing that comes to mind when you hear the word 'social?' In today's connected world, you probably answered social media. Chances are, so did your clients' human resource professionals. Social media is definitely on everyone's radar, but when it comes to a corporate wellness program, you need to tune into another kind of frequency – social culture.
By
Beth Taylor
A dose of reality keeps corporate wellness programs healthy
What do your clients want from their corporate wellness programs? If the first response is lower health care costs, they might be in for a rude awakening. While prescribing a long-term solution, you offer your clients a healthy dose of reality and set the expectation that there is no instant cure.
By
Beth Taylor
Spelling corporate wellness success
The meaning of success is different for each of us. Whether we are talking about business or personal achievement, we define success by what matters most to us. Is it any wonder that your clients have different ideas about what spells success for a corporate wellness program?
By
Beth Taylor
What construction teaches us about creating a wellness environment
If you watch "Extreme Makeover: Home Edition," you know a lot goes into building a house. The ABC show often goes beyond standard building practices as they assemble designers, construction crews and volunteers to create a family's dream home. Their blueprint for success is careful planning and coordination from the initial site preparation to the final inspection.
By
Beth Taylor
Use your best sales tactics to bring the C-suite onboard for wellness
One skill that epitomizes the successful benefit adviser is selling. From the dollar-and-cents results to the art of persuasion, benefit advisers understand the sales process. So why not use that skill to assist human resource professionals in selling their C-suite on a corporate wellness program?
By
Beth Taylor
Opening the door to community wellness
Even with the virtual touch of social media, one very human element remains: the need for community. We search online and in our neighborhoods for people who share our same interests. No matter where our work or daily activities take us, we return to the community. The community has a strong influence on culture and behavior patterns. If your clients want a successful corporate wellness program, they should open the door to the community outside the workplace walls. The far-reaching benefits of community volunteer work may surprise everyone.
By
Beth Taylor
‘Buzz ratings’ and clients’ wellness programs
One of the hottest games on Facebook is Cafe World. More than 22 million participants play to run their own virtual restaurant. In the game, a "buzz rating" indicates customers' satisfaction with the virtual restaurant. The goal: to create and maintain a high buzz rating.
By
Beth Taylor