March 31 deadline confusing public, broker says

Published Updated 3 Min Read

Naama O. Pozniak in Studio City, Calif. was ready to work “around the clock” this past weekend to get as many people enrolled on the Affordable Care Act’s exchanges as she possibly can before the March 31 open enrollment deadline today. The broker and owner at A+ Insurance Service has started work at 7 a.m. each day in the last few months to keep up with business after she turned her traditional group brokerage into more of a public exchange-focused walk-in office.

Working 15 hour days isn’t a problem in her mind, however, but she says she does have major concerns that she’s going to miss some people who would like to enroll. She’s heard from many people who were confused by the government’s deadline extension last week that was simply a chance for consumers with partially completed applications to finalize them after Monday.


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