Employer matches aren’t as strong of an inducement to get employees into the 401(k) plan as one might think, says Brigitte Madrian, a behavioral economist and professor of public policy and corporate management at Harvard’s Kennedy School of Government.
While matches are great for employees once they’re in the plan, they’re not necessarily the best tool to get people in the plan in the first place, Madrian said during a Web briefing sponsored by State Street Global Advisors, which recently launched its Defined Contribution Investor Survey report.
