More advisers nationally are feeling the impact of health care reform while contemplating the market changes on the immediate horizon. For the last several months we have been discussing what the survivors are doing to morph their business models.
Many will have mastered market segmentation. They realize that they need a sustainable competitive advantage and they are focusing on unique processes. They are becoming much more strategic and consultative in their approach to client engagement. And they are adapting their business model by modifying their compensation methodology to include consulting fees, while offering clients new products and services.
