Employers are at war with rising health care costs. But cost-inflation is not the enemy, Den Bishop, benefit broker and chairman of the board of the wellness vendor ACAP Health says. Its disease that is the enemy and benefit advisers are uniquely positioned to lead the charge against it, he says.
Bishop, who is also president of the national brokerage firm Holmes Murphy and Associates, formed ACAP Health as a Holmes Murphy subsidiary in 2006 with co-founder and CEO Wally Gomaa, who is also a broker and senior vice president at Holmes Murphy. As benefit advisers, they found most wellness programs at the time concentrated only on measuring employee participation. They chose to pave a different path, focusing their wellness approach on combatting disease.
