The traditional fertility playbook treats in vitro fertilization (IVF) as the default solution for members struggling to conceive. This rushes families into physically and emotionally demanding, high-cost procedures without first addressing the metabolic conditions that determine whether their pregnancy will succeed or fail.
It’s a broken system that pushes families toward treatments they may not need, can’t afford or that may not even work. The likelihood of IVF efficacy, meaning the chance of having a healthy birth, has declined by more than 23% over the last decade, while costs soar as high as $30,000 per cycle.
