While the Small Business Health Options Program, known as SHOP, element of the Affordable Care Act has failed to lift off in most states, Rhode Islands state-run exchange HealthSource RI leads the pack of those that managed to get their programs up and running. One reason could be that the exchange worked closely with benefit brokers and advisers on their SHOPs design and enrollment.
Right from the start weve been involved. Theyve sought our opinion and input and they knew they needed to include us in order to drive enrollment. I think theyve been receptive to what weve suggested, says Jim Borah, senior benefits consultant at Cornerstone Group in Warwick, R.I. and member of the exchanges Expert Advisory Committee.