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Investors have grown increasingly dissatisfied with their self-directed investment firms, according to a new J.D. Power & Associates 2013 U.S. Self-Directed Investor Satisfaction Study.
The study measures investor satisfaction based on six factors: interaction, account information, trading charges and fees, account offerings, information resources and problem resolution. Overall satisfaction dropped to a rating of 752 (on a 1,000 point scale), down from 768 last year.
Joel Kranc is Director of KRANC COMMUNICATIONS in Toronto, focusing on business communications, content delivery and marketing strategies.
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