When thinking about their retirement and savings needs, women investors want to know they are working with someone who understands and listens to them – they want to talk to a woman.
More than 60% of women who are small business owners prefer to speak with a female adviser, according to a recent American College study. However, there is a clear disconnect between the documented preference for female financial advisers by female business owners and the demographics of the financial industry. Bureau of Labor Statistics data show only 30.8% of personal financial advisers are women.
