Some business ideas seem to have a life of their own, particularly since they sound so reasonable. Theyre so much a part of the culture of selling and so obvious that they go unchallenged, requiring neither proof nor explanation. But once unmasked, theyre actually untrue.
And thats not all. Some truisms arent only false; they can also be downright dangerous. Here are seven popular business truisms that deserve a closer look by benefit brokers and advisers: