Benefits Think 7 business truisms that aren’t actually true

Published 6 Min Read

Some business ideas seem to have a life of their own, particularly since they sound so reasonable. They’re so much a part of the culture of selling and so obvious that they go unchallenged, requiring neither proof nor explanation. But once unmasked, they’re actually untrue.

And that’s not all. Some truisms aren’t only false; they can also be downright dangerous. Here are seven popular business truisms that deserve a closer look by benefit brokers and advisers:


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