Today’s implementation of wellness plans consist of HR or the broker doing a wellness meeting to explain how to use it and distributing a flier. From my perspective, if you have 100 people in attendance, 25 are listening and somewhat engaged. Another 25 people don’t care, 25 have issues they want everyone to hear about (they tell their story) and at times disclose personal health information during the story and the final 25 may not speak or understand English. With that said, people don’t pay close attention to emails and if someone is talking or presenting, they may not stay engaged. People are juggling so many things while also watching TV and Facebooking, for example. We can no longer concentrate on just one thing.
What I am getting at is the means of communication must change in order to address how adults learn and take in information today. We need to produce (short, but sweet) YouTube videos that keep people engaged, along with a drip email campaign along that sends information to people slowly over periods of time, and personal consultation. This adds accountability to the program.
