With the rise of technology, newcomers to the benefits market and national brokers growing at a rapid rate, were seeing an increase in commodity-based selling. Buying insurance online or as a price-based decision may seem convenient. But, it is still the purchase of a very complex item, which comes with many related issues that critically influence the business. Unfortunately for our small companies, commodity selling is leaving a gap for the consultation and assistance they need to make strong decisions.
This is your opportunity to step in and be the expert adviser that so many small businesses need, and need now more than ever before. Commit to helping these companies by first determining your areas of expertise (Affordable Care Act, self-funding, communications, HRIS systems, etc.), and then making learning and studying the drivers to get to your new role.
