Benefits Think How to break away from the ‘commodity model’ of benefit advising

Published 3 Min Read

The groupthink among benefit advisers leads to many copycat ideas and behaviors industry-wide, yet following these standard practices only puts you on a level playing field with your competitors. Brokers everywhere are simply promoting a better version of the same business model. But from the client perspective, brokers look the same, which makes you a commodity purchasing decision in their eyes.

Commodity positioning


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