The butterfly effect

Published Updated 9 Min Read

It’s more than a little-known Ashton Kutcher movie. TharpeRobbins executive Anthony Luciano explains the butterfly effect and how awareness of it can refocus and reshape your company’s employee rewards programs.

Can the flap of a butterfly’s wings in Brazil set off a tornado in Texas? Yes, according to the butterfly effect, a metaphorical principle under chaos theory that posits small, seemingly inconsequential acts over time can lead to large, unforeseen consequences. (It’s also a little-known 2004 film starring Ashton Kutcher as a man trying to manipulate the outcome of his life by using the theory, but I digress.)

Kelley Butler
Editor-In-Chief and Conference Co-Chair

Kelley M. Butler is the Editor-in-Chief of Employee Benefit News, the nation's No. 1 business trade publication for benefits professionals, covering news and trends in health, retirement, work-life … Read full bio


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