In the past, voluntary benefits were often not put directly in front of employees mentioned in a one-off enrollment meeting or hidden on a companys intranet. But as private exchanges gain traction in the United States, many of them led by broker organizations, the platforms are primed to lead to a large increase in voluntary sales.
According to data from private exchange technology provider bswift, approximately 5% of all companies in the U.S. have joined a private exchange. Additionally, Eastbridge Consulting Group found 7-in-9 insurers including Aflac, Aetna and Humana intend to offer voluntary products on an exchange platform.
