Good family benefits — paid time off, flexibility, financial savings offerings — make it possible for working parents to do their jobs well, be present at home and plan for their family’s future. But the majority of U.S. workers — just shy of three-fourths — don’t even receive paid parental leave following the arrival of a new child.
Paid parental leave insurance platform Parento is looking to change that by working with employers to create customized, affordable paid leave policies that are 100% covered by the companies. This offers employees the time they need with their expanding family without the stress of lost wages. Their new Breasts Need Rest campaign aims to raise awareness on why PTO following the addition of a child is beneficial to both workers and businesses. The campaign is highlighting personal stories and providing resources, such as a free summit, to help employers put together the kinds of offerings their workforce needs.
