WebMD Health Corp. now is live with new services at Walgreens drug stores through an alliance the companies announced in October 2014.

WebMD has put its virtual wellness coaching program, called Your Digital Health Advisor, on Walgreens’ website. The program covers such issues as smoking cessation, weight loss, better eating and exercise, and managing stress and chronic conditions. The coaching program further supports in-store wellness promotion by placing WebMD content throughout stores covering allergies, eating right, skin care, fitness, healthy aging, colds and flu, sleep, and emotional, heart and oral health. Clinicians in the pharmacy and in-store clinic can pass out information to patients.

WebMD has integrated its Healthy Target mobile health improvement program with Walgreens’ Balance Rewards program that offers discounted pricing. Users of Healthy Target can track their data from activity trackers, wireless scales and glucometers, and receive relevant content and tips.

Also see: Building a better wellness culture: Top tips

Under the alliance, WebMD users also have iPhone mobile access to online prescription refills, prescription transfers and clinic appointment scheduling, with desktop access expected later this year. Walgreens has more than 8,200 stores and about 400 of them have clinics.

Walgreens also has announced a collaboration with Qualcomm Life, a subsidiary of wireless technology vendor Qualcomm Inc., to seamlessly connect medical devices and personal health data.

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