Online job boards are the most commonly used recruiting tool at small to medium sized organizations, suggests new research from the Inavero Institute´s report, "2008 study of recruiting practices - Insight from the Nation´s Hiring Managers." More than 50% of respondents used online job boards in the past year. But print has not gone by the wayside, particularly for blue collar jobs and lower income workers. While 47% of recruiters report using so-called "traditional mediums" like radio, tv, and newspaper for job ads in the past year, 75% admit to doing so when searching for hourly employees.

The report finds newspapers the most effective medium when searching for hourly workers at a range of $30,000 annually or less.

In contrast, 72% of salaried employee positions were placed online. However, in recruiting for certain blue collar positions, particularly general and skilled labor or manufacturing, online job boards were used in 40% of cases.

Cost per hire

On average, print media costs 500% more than online searching. The average cost of an online hire is $291, the report found.


Almost half (46%) of all white collar jobs are filled through referrals.


The higher the salary, the longer the interview process, the survey found. At a salary higher than $60,000, it often takes eight weeks or longer to fill a position.

Online job boards are also found to generate more applicants per position, with an average of 19 per job. Referrals yielded only 3.3 applicants, but fill 22% of open positions. generates the highest number of applications, with 22 per open position.

Career fairs were rated significantly less effective, resulting in only 4% of hires, as 12% from online job boards.

The survey was conducted amongst 408 hiring managers in June 2008. Company size ranged between 20 and 5,000 employees.

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