Benefits Think Overheard @: Generics? Not sure what you mean

A new survey by PBM Prescription Solutions and a UnitedHealth Group finds that many consumers don’t get that generics are a health care rarity – just as effective as the more expensive alternative, but without the sticker shock.

Many Americans have an idea in their minds that the most expensive drug (or the one they see advertised on TV by their favorite celebrity) is the most effective one. Not so, says Jacqueline Kosecoff, Prescription Solutions CEO. “Using generics helps make health care more affordable without compromising results.”