5 reasons to revisit voluntary benefits with your clients

Voluntary benefits are taking on a new importance amidst the ever-changing landscape of health care reform. While they may have once been dismissed by agents and brokers with a full book of business as more trouble than they were worth, AmWINS’ Group Benefits division says voluntary benefits today are a sweetener that signals to existing clients you are working hard on their behalf, as well as a value-add that can close the deal with new customers. The Charlotte, N.C. –headquartered benefits distributor shares five reasons advisers should incorporate new voluntary options into their client proposals. [Images: Fotolia]

Whether employers opt for fully funded policies or choose to self-fund their health care, voluntary benefits are a way to fill in the gaps for employees who want to pay for benefits not provided in routine coverage. In addition, they can be particularly valuable in closing a deal for the best reinsurance pricing for self-funded clients, AmWINs says. Often, reinsurance carriers have a separate line of voluntary benefits, but carriers sometimes provide a discount for their reinsurance products if it means they can market their voluntary benefits to an employer’s workforce.