For a long time, the voluntary benefits market followed a fairly predictable formula: employers offered traditional options such as life insurance, disability coverage, accident insurance or hospital indemnity plans, and employees chose what made sense for their personal situations. Those benefits are still essential today, but employee expectations of benefits programs are evolving.
In many of my conversations with brokers and employer groups, there is increased interest in benefits that reflect employees’ actual lives, not just how benefits packages have long been designed. As a result, employers are beginning to explore a wider range of offerings that support everyday financial stability and real-life priorities.
