Private benefit exchanges

Why a private exchange needs a bit of everything

For a private exchange to be successful, it needs to offer a full service solution in a box, says David Holton, vice president of private exchange business development at HealthPlan Services. His Tampa, Fla.-based company’s My Consumer Link is an individual exchanges for group brokers to offer. These brokers, Holton says, don’t want to walk away from the money of the individual sales, but don’t have the time to commit to it.

Brian M. Kalish
By Brian M. Kalish
Online Managing Editor, Health Care Group
SourceMedia

Why resellers may have to turn away some future exchange business

As a value-added reseller, Apprize Technology sells and services to brokers three different benefit administration platforms, what many call a private exchange— bswift, benefitsCONNECT and Infiniti HR. Gary Wert, Apprize’s president, discusses why Apprize and other resellers may have to turn away business in the fourth quarter and why some brokers aren’t building their own exchange, but rather using a reseller.

Brian M. Kalish
By Brian M. Kalish
Online Managing Editor, Health Care Group
SourceMedia

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