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By Kathleen Greer, Founder of KGA and Tom Shjerven, CEBS, National Behavioral Consortium
Due to the COVID-19 pandemic, mental health concerns have been elevated in the minds of almost every benefit purchaser. A knowledgeable benefit broker or consultant is critical for helping organizations make the right behavioral health choices for their employee population.
Kathleen Greer is Founder and Chairman of KGA, a human resources services firm that specializes in employee assistance and work-life programs. She can be reached at greer@kgreer.com.
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Younger generations are struggling with the benefits selection period, but better options and more thorough communication can change that.
Incorporating technology into the benefits selection process frees up time and energy better spent on human-centric areas of support.
Today's complex stressors require clearer access pathways and a company-wide commitment to mental health support.
Engaging communication strategies will be key to getting employees interested in evaluating benefit options and making more informed decisions.
Brokers have both an opportunity and responsibility to educate their clients toward better health outcomes and less financial volatility, not just a yes/no on coverage.
