Benefits managers are just months away from what may prove the most challenging open enrollment season of their careers. For some, a large number of employees who never before qualified for group health insurance now might. For others, a move to a private exchange must be handled with the delicacy of a diamond cutter. For all, proper open enrollment communications strategy and execution will be paramount.
Dani McCauley, senior vice president of marketing at Univers, discussed with EBN steps employers should be taking leading up to enrollment season this fall.
