Cigna launch spurs question: What is a private exchange, anyway?

Published 4 Min Read

Cigna launched a private exchange this week, touting a new option for employers and choice for employees in a statement — an announcement that comes on the heels of many private exchange launches in 2013, but one of the first from a carrier. For now, the offering is available to smaller employers in select cities, including Atlanta, Dallas and Washington, D.C., but the company has plans for expansion throughout 2014.

“Entering into the private exchange marketplace extends Cigna’s strategy to give our customers more options to select a plan that meets their needs, including fully integrated products and services designed to improve their health and get the most from their health care dollars,” said Dave Guilmette, president, global employer segment for Cigna. But, as might be expected, Cigna’s products will be the only type offered on this exchange option.


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