Agents are missing a huge sales opportunity with group term life insurance. Most of you think that you actually sell group term life insurance – but you are 100% wrong! You may take orders for group term, but when was the last time that you encouraged an employer to offer group term life where none existed before? Or you initiated a conversation with an employer about voluntary group term life insurance?
The two most common objections to initiating this conversation that I hear from agents are: 1) The employer cannot afford another benefit. 2) There is no money in group term life.
