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Commentary: While agents providing these value-added services have disrupted the market and changed the nature of the benefit sales game, they were but a precursor to the far bigger disruptor taking over huge chunks of the benefits marketplace, says columnist Mel Schlesinger.
January 12 -
If you want to significantly increase your business in 2015 you will have to make some decisions, says columnist Mel Schlesinger, who shares five steps to new sales.
December 12 -
Commentary: Columnist Mel Schlesinger shares the secrets of selling your knowledge rather than relying on value-add services to close the sale.
November 18 -
Commentary: The importance of the online marketing strategy cannot be overstated, says columnist Mel Schlesinger. Whether you realize it or not, he says, your prospects are going online and learning what they can about you before they ever actually meet with you.
July 11