New platform attacks life insurance sales gap

Published Updated 2 Min Read

Massachusetts Life Insurance Co. (MassMutual) has launched a new “Why Life Insurance?” consumer awareness program on Facebook designed to get families thinking and talking about their financial futures.

MassMutual says this social media effort enlists the help of kids to underscore the importance of life insurance, and was developed, in part, to address an industry-wide challenge: the record low in life insurance ownership.


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