LAS VEGAS — Several days prior to the start of open enrollment, a text message pops up on employees’ smartphones with a link to coordinate a sit-down with a benefits counselor. A few days later, a voicemail from a consultant encouraging workers to get excited about enrolling in benefits and offering an option for a call with a spouse, who may also be using benefits.
This is just one way Chris Wolpert, founder of the consulting firm Custom Benefits Solutions, said brokers could use technology to modernize their open enrollment communications strategy. Although employees are increasingly used to adopting new technology, many employers have still not updated their benefits enrollment processes, Wolpert said, speaking at Employee Benefit Adviser’s Workplace Benefits Mania conference last week.
