Benefits Think Why benefit advisers need a business plan

Published Updated 4 Min Read

From workplace sexual harassment to an ever-changing regulatory landscape, employers should remain vigilant and compliant in the coming year.

  • Why does your business exist? What is its mission? What does your brand stand for?
  • Who does your business serve? Who are your target customers? Who should be interested in your services?
  • What products and services does your business offer? What will your firm offer in the future? What is your value proposition? Should that remain your value proposition?
  • How will your business grow? Realistically, how much can it grow? What is your competitive advantage?
  • Do you have the resources you need to carry out your mission? What role does technology play? Are there new technologies, processes or strategies that you need to adopt?
  • Where will your future clients come from? Where will your next generation of managers come from? How will you recruit the talent that you need?
  • How profitable is your business? Is it profitable enough? If not, what steps can you take to make it more profitable?
Jack Kwicien
Managing partner

Jack Kwicien, an Employee Benefit Adviser columnist, is co-founder of Daymark Advisors, a Baltimore-based consulting and advisory firm. He is also the co-developer of the SMART Benefits Strategic … Read full bio


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