The definition of communication is the imparting or exchanging of information or news; the successful conveying or sharing of ideas and feelings; a means of connection between people or places. The definition of trust is firm belief in the reliability, truth, ability or strength of someone or something.
How do you connect with your clients and prospects and effectively communicate with them? Do they want you to offer financial solutions or financial strategies? A solution implies a problem and a one-time fix. Strategies mean opportunities to develop ongoing relationships. The language we use is critically important to effective communication and building trust.
