- Complementary domain expertise
- Synergistic products or services
- Different sales channels or markets
- Non-duplicative carrier relationships
- Compatible technological capabilities
- A compatible management style, business model, structure and corporate culture
- A shared vision for the future of the businesses
- A stronger management team
- New skills and expertise
- A broader product set or service offering
- Greater top-line revenue potential and accelerated growth
- Greater operational efficiencies
- Improved profitability
- More lucrative carrier contracts and contingencies
- Enhanced technology capabilities
- A future merger candidate
- A potential exit strategy for one of the advisers
