How will the Affordable Care Act and associated changes in the employee benefit market impact the role of the broker? A recent LIMRA survey of small businesses provides insight into steps that brokers can take to boost their standing in this market.
Research shows that among small businesses (with fewer than 100 employees) that currently use an adviser for employee benefits, 53% are very satisfied with their adviser, while only 4% are not satisfied. However, this leaves more than 4 in 10 small employers feeling neutral about their benefit adviser indicating much room for improvement. Client satisfaction will become increasingly important in the coming years, as employers continue looking for ways to rein in their expenses.
