Benefits Think Voluntary benefits: Multiple markets require multiple strategies

Published Updated 4 Min Read

American consumers have, surprisingly, been lagging to accept benefits as a key part of being finically healthy. Life insurance ownership is the lowest it has been in more than 50 years, according to a 2011 LIMRA study, yet 70% of households with children say they would be financially challenged if the primary earner died.

Let’s start the beginning. Are you even offering voluntary benefits to your employer groups?

Daniel Freund
President

Freund is president of Common Census.


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