If you were starting your business today and you intended to target the small employer market, what issues would you need to consider?
Well, certainly your business structure would need to emphasize operational efficiency, since the small employer market tends to be very labor intensive. In effect, your business shares the responsibility or becomes the HR department for anything benefits related. So your staff, workflow procedures, processes, etc., need to be geared to high-volume, transactional interaction. Theres no great need to emphasize a consultative approach or to take a very strategic view of their benefits program over the next three years.
