- Innovators 2.5%
- Early Adopters 13.5%
- Early Majority 34%
- Late Majority 34%
- Laggards 16%
“Stop trying to appeal to the majority, and start appealing to the people who are looking to be on the cutting edge.”
Benefits Think Why some advisers’ marketing efforts don’t work
Published Updated
7 Min Read
Wendy Keneipp
Partner
Keneipp is a partner and coach at Q4intelligence, driving agency transformation.
