Brian M. Kalish

Brian M. Kalish

Online Managing Editor, Health Care Group
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Kalish is a fomer managing editor of SourceMedia’s Employee Benefits Group.

Lessons learned from selling the exchanges

Everyone understands that advertising helps sell products and that was the top way to sell health plans through the public exchanges. But looking back on the first open enrollment, which advertising techniques worked and what lessons were learned to raise the number of enrollees further for 2015?

Makeup of state-run exchanges vs FFM to change

The breakdown of states running their own health insurance exchanges versus those using the federally facilitated marketplace will change in due time – but exactly how it will change is still up in the air, said a speaker at Wednesday’s National Health Insurance Exchange Summit, held in Washington, D.C.

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