- Turn enterprise data into rapid insights. Telecom companies cite Big Data as the most important complementary capability to deploying AI. Modern AI feeds on numerous large data sets. Companies need a critical mass of AI competencies to rapidly exploit a comprehensive enterprise data inventory to fuel insights.
- Drive best-in-class AI execution. As AI adoption soars, advantage will rapidly shift from AI data pipes to best-in-class execution of top use cases. Our data finds as many as three in four telecom companies are already finding sufficient use case – a promising sign of progress.
- Determine how AI can move the key levers in your customer strategy. Companies must promote organization-wide collaboration on AI using a cross-functional team – one who intimately knows the levers of its customer strategy. Leveraging Big Data, business strategists should join up with data scientists, operating teams, and R&D on AI use cases that can directly impact profitable growth.
- Lead with AI in an ecosystem. Telecom companies should embed AI and cognitive intelligence as a “brain” at the center of the organization, so they can constantly learn from customers and the ecosystem. They should then use these learnings to increasingly automate the creation of new services. The better companies do this, the more likely they can become the center of a new ecosystem that expands to capture the value of adjacent value chains.
- Effectively resource bottom-up AI learnings to enable more exploratory AI prototyping. But don’t leave it at that – create an iterative feedback loop to apply those learnings to business strategy. This will be key to unlocking AI’s full value.
- Foster AI-empowered innovation. AI is already helping solve a range of questions today. But companies should also be asking: “How can we use AI alongside human ingenuity to create what hasn’t been done before?”
6 steps to get the most from artificial intelligence investments
Published
5 Min Read
Greg Douglass
Senior managing director
Greg Douglass is senior managing director at Accenture Strategy.
