When a list of benefits stands alone on a job posting, it can sound like standard issue workplace jargon. That’s why more employers are advertising their company culture as a way to set themselves apart. By intertwining the two, companies can create a more compelling presentation and entice talent.
According to a survey of 2,000 workers by SHRM, 88% gave consideration to benefits over pay. Likewise, Team Stage found that 88% of job seekers say that a healthy culture is vital for company success. Though benefits and culture are typically thought of as two different concepts, they are just different sides of the same coin, says Alex Frommeyer, CEO of healthcare company Beam Benefits. Incorporating culture into any benefits conversation helps an organization demonstrate a desirable theme: this company cares about its people.
