Benefits Think Tip of the Day: Play mind games (but in a good way)

Published 1 Min Read

Employees are getting hit with a bunch of health care letters these days: HSAs, HRA, CDHPs. And before you toss more at them, VBBD (value-based benefits design), experts tell EBN you need to get into their minds to change workers’ attitudes toward health care quality and cost.

VBBD focuses on lowering or eliminating out-of-pocket costs for medications, medical procedures, services and visits to physicians and hospitals that have a track record of obtaining high-quality outcomes. VBBD is gaining momentum among employers, but can run into obstacles built by employee misperceptions about the relationship between health care cost and quality.


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