WIN expands preconception care with AI tools and early testing

• Key Insight: Learn how AI-enabled, data-integrated preconception care reframes employer-sponsored fertility benefits.
• What's at Stake: Employers risk higher turnover and claims without comprehensive family‑building offerings.
• Supporting Data: 68% of employees would switch jobs for fertility benefits; 42% of employers offer them.
• Source: Bullets generated by AI with editorial review

WIN is rolling out an enhanced preconception program that includes new features such as AI-powered assistance, virtual network access and comprehensive early testing for both partners.
"The fertility journey should start with preconception support, and that's a missing piece for many individuals beginning their family building journeys," Roger Shedlin, CEO of WIN, said in a news release.

"WIN's preconception program is changing that. We are helping people gain a clear picture of their fertility earlier on so they can fully understand their circumstances and experience the best outcomes for their families." 

Read more: This company is pushing the boundaries of fertility care

IVF services can cost tens of thousands of dollars, and employees are increasingly demanding this kind of support: According to data from Barclays, 68% of employees would switch jobs if fertility and family building benefits were offered. Employees also showed more loyalty and stayed in their positions longer when they had access to these offerings, the survey found. 

Still, adoption has been relatively static: 42% of U.S. employers now offer fertility benefits — up from 40% in 2022, according to a recent report from the International Foundation of Employee Benefit Plans.

Leaning on technology

WIN's enhanced preconception program is blending technology with in-person touchpoints, including around-the-clock nurse advocacy and AI assistance, in which members receive data-driven guidance from WIN's nurse advocates through the WINFamily app. 

Additionally, automated data integration delivers real-time test results, wearable metrics and lifestyle data that flows directly into WIN's platform. This continuous information loop fuels personalized, adaptive care plans that enhance clinical decision-making.

WIN members also now have virtual on-demand access to the company's national network of external OB/GYNs, doulas, reproductive urologists and reproductive endocrinologists, as well as an internal team of behavioral health specialists, nutritionists and well-being coaches.

"By combining early male and female testing, wearable integration and nurse-led clinical oversight, we're improving natural conception rates," Shedlin said in the release. "At the same time, we're enabling employers to reduce high-cost claims and realize measurable ROI, while also supporting their employee population during one of the most important milestones in their lives: Starting a family." 

Read more: How Trump IVF policies could accelerate fertility benefit trends

The AI-powered assistance used in the enhanced preconception program doesn't require FDA clearance because the technology doesn't make diagnostic or medical decisions, though the data is protected using HIPPA-compliant infrastructure, enterprise-grade encryption and strict access controls, Shedlin said in response to an emailed question.  

"Privacy and data security are core to how WIN operates," Shedlin added. "All recommendations, interventions, and next steps are determined, reviewed, and validated by WIN's clinical team, ensuring care remains human‑led, clinically rigorous, and aligned with established medical standards." 

The preconception program is available at no additional cost to employers that already offer WIN's Family Building benefit. WIN's platform spans preconception, fertility, maternity, return-to-work, menopause and andropause.