10 tips for better communication during open enrollment
October 7, 2014 9:24 AM
Overview:
Most employers think they are doing a better job communicating about the companys employee benefits than their employees think they are. According to a recent Alegeus Technologies survey, between 47-60% of employees polled were satisfied with their employer's communication, however, the 500 employers in the survey rated their effectiveness 9-19% higher. As an impartial third party, benefit advisers can play a key role in closing that communication gap. Alegeus offers these for better communication during open enrollment:
[Image: Fotolia]
[Image: Fotolia]
1. Plan ahead and start early.
[Image: Fotolia]
2. Dont assume high levels of understanding and fluency.
Research shows the majority of employees dont understand basic terminology.
[Image: Fotolia]
[Image: Fotolia]
3. Benefit communication should happen year-round, not just during open enrollment .
[Image: Fotolia]
4. Think past enrollment.
Employees need help using their benefits effectively, not just choosing plans.
[Image: Fotolia]
[Image: Fotolia]
5. Resist the urge to data dump.
Develop a focused and well-thought out communication strategy.
[Image: Fotolia]
[Image: Fotolia]
6. Dont treat all employees the same.
Tailor the message for each segment of the workforce.
[Image: Fotolia]
[Image: Fotolia]
7. Use a variety of ways to communicate.
Different employees learn differently. Leverage of a variety of media and channels to engage employees.
[Image: Fotolia]
[Image: Fotolia]
8. Leverage interactive tools and calculators.
These tools help employees understand the implications of their specific situation.
[Image: Fotolia]
[Image: Fotolia]
9. Offer incentives.
Promote your most strategic benefit models using a variety of incentives.
[Image: Fotolia]
[Image: Fotolia]
10. Check for understanding along the way.
Gauge whether your content is hitting the mark.
[Image: Fotolia]
[Image: Fotolia]
