When and where you send open-enrollment information matters

Published Updated 3 Min Read

Woman checking email on computer
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  • Key insight: Reliance on habit rather than strategy can hinder communications.
  • Expert quote: “Every poorly timed request adds cognitive load…” — Christina Petushenko, Sign.com
  • Forward look: Watch for HR teams to test small changes based on employee response data.
    Source: Bullets generated by AI with editorial review.

As open enrollment approaches, now is a good time to assess whether your current strategy for sending important and timely information is as structured and effective as it could be. 

Lee Hafner
Editor

Lee joined the EBN team in 2022, and covers areas including caregiving, employee health and wellness, healthcare innovation, and company culture. She created EBN's popular Benefits in Action and … Read full bio


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