12 Fundamentals to Better Marketing

Financial advisors want to know the most important key to becoming a top producer. Most think the answer must be a magical new product, an innovative new sales idea or a remarkable new marketing strategy. However, their jaws drop when they learn the truth.
Nathan Bergeland, the CEO and founder of USAdvisors Network, offered some insights.

Consider a group of NFL players are getting ready for their first preseason game. No doubt, they’re working on complicated new plays, precise new patterns, the shovel and flea flicker passes in preparation for the season’s first game. Do you know what these teams are spending most of their time on? I have had the pleasure of being on several championship teams and the way we got there was mastering the fundamentals of the game: blocking and tackling.