Benefits Think Internal marketing is HR’s most underrated skill

Published Updated 4 Min Read

Business team meeting to conference, collaboration discussing working analyzing with financial data and marketing business strategy project, presentation and brainstorming to making profit of company.
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Somewhere right now, an HR team is celebrating a benefits rollout that nobody will remember in three weeks.

I’ve spent years building platforms focused on employee experience. And the pattern I keep running into is maddeningly consistent: companies design genuinely good benefits packages, then essentially whisper them into the void and wonder why nobody shows up. 

Tijana Andjelic
Co-Founder & CEO, Heartcount and Thrivea

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