Brokers need to move from transactional to consultative

Published Updated 3 Min Read

The Who’s classic song demands to know, “Who are you?” At a recent summit meeting of agency owners in our Agency Growth Mastermind group, this one question generated hours of intense discussion. While I can’t divulge the details that were discussed in these closed-door sessions, I can share some of the new roles and value propositions being adopted by progressive producers and agencies across the country.

 

Nelson Griswold
Founder, NextGen Benefits Mastermind Partnership

Nelson Griswold is founder of the NextGen Benefits Mastermind Partnership and founder and chairman of the ASCEND Agency Growth & Leadership Summit.


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